At last night’s Clio Awards—the ad world’s annual fete—host Joan Rivers immediately won my affection when she opened with a grisly joke about an ad campaign I’ve come to despise. “I want to welcome most of you here tonight,” Rivers croaked to the assembled crowd of advertising executives. “But not the people responsible for the E*Trade Baby. You can go fuck yourselves. Where is Casey Anthony when you need her?”
And the Greatest Ad of the Year Is …
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