This week Fox premieres a new half-hour sitcom starring Jaime Pressly and Katie Finneran titled I Hate My Teenage Daughter. Early semiotic analysis indicates it’s about two women who hate their teenage daughters. As such, the premise is unlikely to surprise viewers of NBC’s 2 Broke Girls, which—spoiler alert—follows the lives of two broke girls. Indeed, the two shows are but the latest in a cavalcade of Hollywood products outfitted not with a title but a blunt abbreviation of a concept. Ads for these releases increasingly paper bus stops and billboards, resembling, in their flagrance, whacky American hits in crude translation: Tower Heist, Our Idiot Brother, Bridesmaids, Stepbrothers, Wedding Crashers, The 40-Year-Old Virgin, Snakes on a Plane, Cowboys vs. Aliens, Alien vs. Predator, The Social Network.
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