The centerpieces of E3 week are the console makers’ press events, and each company brings its own personality type to the proceedings. Microsoft is the nerdy rich kid who doesn’t have much personality of his own, so he buys social standing by throwing a killer birthday party. No expense is spared to make sure that Junior’s day is extra special. A few years ago, Microsoft had The Beatles at its press conference! And the year after that, Microsoft gave away brand-new Xbox 360s as freaking party favors. Microsoft figures that if it wows the crowd with a big show, everyone will talk about the event, and nobody will talk about Microsoft’s pimples. It usually works. I don’t think it will work this year, despite the best efforts of Usher and the South Park guys.
Sony’s press conferences are overlong and feature a gradual crescendo of ...
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