The Reign of the Doltish Dad
From the moment I started writing about advertising, I've fielded complaints—always from men—about how fathers and husbands get portrayed in TV commercials. Ad after ad makes doltish Dad the butt of all jokes. He's outwitted by his children. He's the target of condescending eye rolls from his wife. He's a dumb, incompetent, sometimes even selfish oaf—but his family loves him anyway.
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