Friday, October 18, 2013

Nickelodeon Touts $475 Million in Retail Sales for Relaunched 'Turtles' Franchise


Nickelodeon parent, Viacom, acquired the franchise in October 2009 for $60 million and launched a new animated show on the kids network last fall. Since then, Turtles consumer products have brought in more than $475 million in global retail sales, according to the company. That includes about $250 million from the U.S., with the rest coming from international markets.

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